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Khewra salt set to be registered with international trade bodies.

Pakistan is close to taking the lead in the global salt trade, as local rock salt of Khwera is set to be registered with international trade bodies.
This will prevent Indian traders to market Pakistani rock salt as Himalayan Pink Salt. The federal cabinet recently approved that Pakistan Minerals Development Corporation (PMDC) will be the registrant agency for rock salt produced in the country. The PMDC has finalised requirements for registration of rock salt with the Geographical Indications (GI) registry, under the management and control of Intellectual Property Organisationof Pakistan (IPO-Pakistan). After registration with IPO-Pakistan, the country will file for registration at foreign markets.
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The GI rules were formulated in January this year in the country that had been pending for around two decades, but traders from neighbouring India took advantage of the vacuum and applied for GI tagging of Basmati rice in the European Union, claiming that it was an agricultural produce of India.
PMDC Managing Director retired Brig M. Iqbal Malik said Pakistan has branded the Khewra salt as “Pink Rock Salt” and its specifications were being finalised.

“Currently, rock salt was neither a lucrative commodity for exports nor was Pakistan selling the rock salt as a commercial and industrial product,” he said, adding: “Soon after the GI tagging at international markets, Pakistan will be in a position to sign long term sale contracts with buyers abroad.”
Incidentally the term, Himalayan Pink Salt has been used by traders of India for global marketing of rock salt mined from Khewra, however, after trade of non-essential items with India was suspended around two years back, salt exports to India were also suspended.
Since, there is no sale policy regarding rock salt, most of the rock salt was exported in rock form to the Middle East for exports. A Karachi-based salt trader Ahmed Khan said there is a very high global demand for rock salt, not only as table salt but even as a healing agent by massage centres of Korea and Thailand to other industrial usages.
“Most of the salt business was in the hands of small traders and investment was needed for packing and other value addition, but without any policy small traders cannot get bank loans and so on,” Mr Khan said, adding salt bought by Indian traders in UAE was re-exported in small and attractive packs at a very high price to the European Union, United States and even the far East, with labels showing that this salt was a product of the Indian Himalayas.
At the same time, international marketing by Indian traders has had an impact too; rock salt of Khewra is sold at around Rs15 – 20 per kg in wholesale markets of Rawalpindi, the closest major market from Khewra. A 1 kilo pack, after grinding is sold at around Rs25 in local markets, while the branded Khewra salt in pink packaging is priced at Rs70 per kg whereas some companies are selling the same product in attractive salt containers valued at around Rs800- 1,000 per kg.
 

Abrar

Member
Government sleeping as usual. Sadly it’s too little too late, here in the EU, Pakistani basmati rice is purchased and repackaged as Indian Basmati rice and sold in the markets. Sadly the competent authorities in Pakistan are far from competent, this is a start but how about the government invests in a website portal highlighting the resources and produce of Pakistan, utilise social media campaigns and hire professional marketing consultancies to promote the products and brand Pakistan.
 

ch adeel

Member
Meanwhile, in Germany, 1 kg of Pakistani pink salt costs about 5 euro per kilo. This is marketing by a Chinese trader Tao. I'm sure they don't spend more than 50 cents per kg to buy it from Pakistan and sale it with their names 10 times expensive in EU market. Pakistan need to regulate this and advantage shall go to Pakistan.
 

ch adeel

Member
Pink salt has become a matter of sovereignty in Pakistan after the public discovered that India had been re-exporting it Himalyan pink salt has caught the imagination of health officials the world over,but where it comes from has now become a political issue .Before Imran Khan Pakistan never considered pink salt a prized product,must less a matter of national prestige and sovereignty until this year after a story on social media that India has been reexporting and labelling it "made in India"
 
If there was no social media no gov in pak can judge on their own that damages being done or the benefit that we could have harvest.as they are too busy in their own fight and doijg modeling everyday in various talk shows.best past time for the. Shame on you all incompetent people not just in gov but also in bureaucracy and other gov organisation.its you people that rest of pakistan is suffering
 
this should be investigated who allowed India to market this as their own? Why did the Pakistan economic ministers stay sleeping? Again the nexus of corrupt businessmen, shady government employees out to mint money at the expense of Pakistan...for their own gain
 
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